High-Profile Keynote Speakers: Are They Worth It for Your Next Event?

As your team gears up to plan the next annual conference, one of the most debated questions tends to surface early: “Who should be the keynote speaker for our conference?”

For many event professionals, big-name speakers are seen as a powerful draw—56% of respondents in the latest Fuse Industry Survey powered by Bear analytics rated them as important to the attendee experience. But when we dig deeper, the data tells a more nuanced story: senior-level leaders are significantly less likely to see high-profile keynote speakers as essential. For them, impact, alignment, and long-term value often outweigh celebrity status.

So how do you decide if the speaker spotlight is worth the investment? Let’s explore the benefits and the potential trade-offs to help you make the call.

The Pros: Why a Big Name Can Deliver Big Impact

Increased Attendance & Visibility

For some attendees who are on the fence about attending your conference, a well-known industry speaker is just the ticket to entice them to register. Securing the speaker increases the conference’s reach and creates pre-event buzz for attendees.

A recognizable keynote can be a powerful draw for prospective attendees who are on the fence. Big names generate buzz, drive early registrations, and create share-worthy moments leading up to your event.

Sponsorship Momentum

A high-profile speaker announcement can spark sponsor interest. It gives your sales team a compelling hook to attract partners and elevate the perceived value of your event.

Thought Leadership & Motivation 

An inspiring talk can set the tone for the entire event. Whether focused on overcoming adversity, leading through change, or championing a cause, these speeches often deliver lasting impact. Bonus: if your speaker has a recent book, consider a branded book signing or product tie-in for added engagement and revenue.

Media Attention & Brand Lift

Celebrity or industry-leading speakers tend to attract media interest; bringing added exposure not just to the speaker, but to your organization, partners, and exhibitors. It’s a visibility boost that extends beyond the room.

Credibility by Association

For newer or scaling events, booking a respected speaker can signal quality and legitimacy. Their association can lend credibility to your content and elevate your brand in the eyes of attendees and stakeholders.

The Trade Offs: When a Big Name Isn’t the Right Fit

Budget Busters

High-profile speakers often command a large speaking fee. For many associations and non-profit organizations, this can consume a large portion of the programming budget and limit resources for other priorities.

Reputation Risk

Not every high-profile speaker sticks to the script. If your speaker makes controversial remarks or doesn’t align with your values, the fallout could damage your event’s reputation. Thorough vetting is essential. 

Not every high-profile speaker sticks to the script. If your speaker makes controversial remarks or doesn’t align with your values, the fallout could damage your event’s reputation. Thorough vetting is essential.

“A powerful voice on stage can elevate your event—or unravel it. Vetting speakers isn’t about censorship; it’s about protecting your mission and your audience,” says Kara Dao, COO, JDC Events.

Just look at the backlash some conferences have faced when keynote speakers’ off-the-cuff political commentary overshadowed the entire event—turning headlines from coverage to crisis.

Political Sensitivities

Bringing in a political figure, regardless of party, can alienate segments of your audience. Unless it aligns closely with your mission, tread carefully when booking speakers with strong affiliations.

Logistical Challenges

Some speakers request VIP accommodations, which may require staff to assign a team member to ensure the speaker’s satisfaction with the event. Be sure your team can manage the expectations and execution flawlessly.

Dependence on the Performance

When too much of the event hinges on one speaker, you risk disappointment if they underdeliver, or worse, cancel. Always have a contingency plan.

Relevancy Over Recognition

A well-known name isn’t always the best fit. A lesser-known speaker who deeply understands your audience and topic may resonate more and drive stronger engagement. “Fame grabs attention, but relevance builds trust. The right speaker isn’t always a celebrity—it might be an influencer with real credibility who connects more authentically with your audience. Choose speakers who align with your mission and truly resonate,” -Kara Dao, COO, JDC Events.

Key Takeaways for Planners

Booking a high-profile speaker can elevate your event, but it shouldn’t be done for name recognition alone.  Start by aligning your speaker with your event goals:

• Does the speaker reinforce your event’s theme or mission?
• Can your budget support both the speaker and other critical programming?
• Will they contribute to long-term community-building and attendee engagement?

Your speaker should inspire, align with your values, and add meaning to the event. When done right, the right speaker can ignite momentum, spark new ideas, and leave attendees talking long after the final session.