Infuse community thinking into your event strategy


Fuse positions event organizers to transform passive attendees into engaged, loyal participants.

Curated Resources, Fresh Perspectives, and Collective Industry Expertise

Fuse is a collaborative peer network that empowers event organizers to improve engagement, fuel brand loyalty, and spark new connections among attendees. We host conferences and workshops that champion data-driven, forward-thinking approaches to experience design and event marketing. Our mission is to help professionals enhance the value of their events across their entire life cycle, from pre-event communications to the onsite experience and post-event follow-up.

May 1, 2024 | National Union Building | Washington, DC


Light up your creative side during a highly focused and collaborative one-day conference, where you’ll walk through hands-on activities with experts in event strategy and community management. At the end of the day, you will leave inspired to implement new community-driven strategies for your organization, all with the ongoing support of your Fuse community.

Learn new ways to engage event participants and strengthen your bottom line.

Built with event professionals,

by event professionals.


Choose the resources that work best for you: Join the private Fuse LinkedIn group for event professionals, head to the Hot Takes blog to learn how top industry executives approach engagement strategies, or register to attend an upcoming event to experience firsthand how to design events with a community mindset.

Events spark growth.

Engagement fuels it.

Let’s tap into our collective professional expertise.


Events can be powerful transformative experiences that deliver unparalleled opportunities for attendees to learn, connect, and grow. But when everyone packs up and heads home, the euphoria and Eureka moments of the onsite experience quickly fade. Sustain the value of your events and uncover new monetization opportunities by helping attendees forge stronger connections – both with your brand and with each other.

With Fuse, learn not only what tactics to deploy, but also why they work and how to apply them to your specific brand. Events aren’t one-size-fits-all, and neither is Fuse. Get precisely what you need from this community – by requesting resources from Fuse moderators, asking questions of your peers in the Fuse LinkedIn group, or joining our dedicated group of Community Champions, whose invaluable direction and guidance help chart the course for Fuse’s continued evolution.

Hot Takes

Top 7 Tips for Infusing Community Into Your Events


Top 7 Tips for Infusing Community Into Your Events

While there’s no one-size-fits-all formula to event design, there are several foundational elements that can set you up for success and help you stay closely attuned to the needs of the people you serve.


Matt Johnson


Lighting the Creative Spark to Kickstart Projects

While New Year’s resolutions are still intact and determination is running high, let’s talk creativity. As a Fuse Community Champion and one of the all-around most creative people we know, we tapped Liz Lathan to share her top 7 LinkedIn posts for getting out of your creative rut and planning your 2024 events with energy and enthusiasm.


Matt Johnson


What’s in Store for 2024? Captivating Attendees – Not Holding them Captive

The events industry is poised for significant growth and innovation in the coming year. Our team reflected on key findings from reports by American Express, CEIR, Freeman, Skift, and others to analyze the trends and direction of the industry and the challenges and opportunities that lie ahead.


Matt Johnson


Looking to the Future of Engagement with IAEE’s President & CEO

Fuse Director Shafer Busch caught up with IAEE’s new President and CEO, Marsha Flanagan, to ask about her plans for the future of this influential industry organization – and to see how community-driven concepts fit into her vision.


Join the Journey


Stay up-to-date on Fuse happenings: Sign up to receive our monthly newsletter. Event professionals are also invited to join our Fuse LinkedIn group, where you’ll get timely delivery of new content as it’s released and have the opportunity to bounce questions and ideas off of like-minded peers.

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(A Community Champion is part of our "Super User" group of highly engaged members interested in contributing content and strategizing on the build out of the community's engagement tools)