Light up your events with fresh perspectives.
September 18, 2024 | National Union Building | Washington, D.C.
During this highly interactive one-day event, attendees will test-drive approaches for community-building to improve event engagement and cultivate brand loyalty.
What to Expect at the Fuse Intensive
- Unique Speakers from within the industry as well as dynamic voices from other sectors, all bringing fresh, transformative insights.
- Interactive Experience designed to engage and educate, ensuring a fun-filled experience that’s anything but ordinary.
- Collaborative Workshop Environment using the Fuse Blueprint to craft a community-centric action plan that will transform your event strategy.
- Connect and Grow alongside your peers in a truly collaborative setting. Form meaningful connections and become part of a community taking their event planning to the next level.
AGENDA
Wednesday, September 18, 2024 | 8:00 am – 3:00 pm
Community Coffee Café + Networking
Sponsored by Visit Milwaukee.
WELCOME & SETTING THE STAGE
Introduction to the Fuse Blueprint
Arrive at the Fuse Intensive with a specific event challenge in mind and dive deep into solving it with the Fuse Blueprint as your custom toolkit and guide. Our unique workbook contains focused questions, key insights, and easy-to-implement tactics to create a personalized plan to revolutionize your events and strengthen your organization’s community engagement.
Jennifer Collins, President and CEO, JDC Events
INNOVATION WORKSHOP
ExperienceInnovation Aware
Start the day by lighting your creative spark! Community-infused event design can dramatically improve ROI and make events more profitable. Learn how to embrace an innovation mindset to harness that potential for your events – and, more importantly, how to craft a concrete plan to turn ideas into tactics.
Andrew Webster, Vice President, Organizational Innovation, ExperiencePoint
LIGHTNING LESSON CASE STUDY
How Mt. Joy Built a Community Around Food, Shared Values, and Social Impact
Mt. Joy aims to revolutionize the restaurant industry through great food supported by transparent, regenerative, and humane practices. Learn how Studio Analogous helped the Mt. Joy team build a successful engagement strategy and grow their community of happy customers, farmers, suppliers, and local artists by expressing the values of joy, sustainability, and transparency in every part of the brand experience.
Fanny Krivoy, Founder and Creative Director, Analogous
ACTIVATION
Community in Play: Combating Misinformation through Gamification
Join us for a dynamic mix of facilitated dialogue, a fast-paced educational crash course, and an engaging hands-on experience. Here, you’ll uncover the power of experiential learning to transform perspectives and foster a more informed, connected community. This interactive simulation is designed to spark critical thinking and self-reflection, leading participants to a deeper understanding of the complex social issues that affect our communities.
Natalie Gillard, Founder & Facilitator, Factuality
NETWORKING LUNCH
Building Bonds over Bites
PANEL DISCUSSION
Harnessing the Power of Community in Event Planning
Building meaningful connections and fostering a strong sense of community are essential for driving engagement, loyalty, and long-lasting impact. In this dynamic panel discussion, three visionary event leaders share proven strategies and insights to cultivating a loyal, tight-knit community. Get ready to leave energized, empowered, and prepared to transform your events into vibrant, engaging, and community-centered experiences.
Beth Surmont, Vice President Event Strategy and Design, 360 Live Media
Ken Demith, Chief Experience Officer, Hearth Rhythm Society
John Rubsamen, Vice President of Events, Out and Equal
LIGHTNING LESSON CASE STUDY
From Launch Event to Year-Round Engagement, HLTH is Leveraging Community to Pioneer Innovation in Healthcare
HLTH has built a dynamic community of healthcare professionals who convene for global events, inspirational content, an online platform, and impact-driven initiatives. Their team believes in the power of community to solve the industry’s most pressing issues, bucking the status quo along the way and challenging other leaders to do the same. HLTH Head of Growth Nancy Mastroianni shares her perspective on community. At the end of this session, you’ll understand how to fully embrace the concept to grow your brand.
Nancy Mastroianni, Head of Growth, HLTH
SOLUTIONS LAB
Building Sustainable Communities Through Events
What brings people together around a common cause? Find out in this dynamic workshop led by Shakira M. Johnson from Maple & Monroe, a global social impact think and do tank. Participants will discover how to foster deep community engagement and loyalty by integrating social impact and sustainability into event planning. This session will guide attendees through innovative strategies that not only meet environmental, social, and governance (ESG) goals but also create immersive, impactful event experiences. After a brief overview, participants will have the opportunity to workshop their individual goals, then regroup for a debrief and Q&A.
Shakira Johnson, Founder and Chief Impact Officer, Maple & Monroe
Save Your Seat
Each session is crafted not just to inspire, but to provide actionable strategies. This is your chance to be at the forefront of event innovation! Don’t miss out on this opportunity to transform your approach to event organizing and community building.
Ignite Our Community
Use the Fuse Intensive social toolkit here to share your take on the future of event design and brand loyalty.
For more information about sponsoring the Fuse Intensive, email Darryl Gale at [email protected].
Community-infused events lead to greater brand loyalty and long-term profitability. The Intensive will follow this basic format.
Community-infused events lead to greater brand loyalty and long-term profitability. The Intensive will follow this basic format.
01: Community-Centric Design
Uncover strategies to create immersive, inclusive, and engaging experiences. Hear firsthand case studies and discover invaluable lessons learned directly from industry experts.
02: Activation / Experience
Move from theory to practice. Get hands-on with a collaborative activity that illustrates the concept.
01: Community-Centric Design
Uncover strategies to create immersive, inclusive, and engaging experiences. Hear firsthand case studies and discover invaluable lessons learned directly from industry experts.
02: Activation / Experience
Move from theory to practice. Get hands-on with a collaborative activity that illustrates the concept.
01: Community-Centric Design
Uncover strategies to create immersive, inclusive, and engaging experiences. Hear firsthand case studies and discover invaluable lessons learned directly from industry experts.
02: Activation / Experience
Move from theory to practice. Get hands-on with a collaborative activity that illustrates the concept.
03: Understanding Why It Works
Delve into the psychology behind community and understand why these strategies are so effective. Discuss how to apply these concepts within your organization, building connections that last.
04: Practical Application
Put your knowledge into action using the customized Fuse roadmap provided to attendees. Jot down innovative ways to infuse community thinking into your brand. Leave with a concrete plan to revolutionize your event strategy.
03: Understanding Why It Works
Delve into the psychology behind community and understand why these strategies are so effective. Discuss how to apply these concepts within your organization, building connections that last.
04: Practical Application
Put your knowledge into action using the customized Fuse roadmap provided to attendees. Jot down innovative ways to infuse community thinking into your brand. Leave with a concrete plan to revolutionize your event strategy.
03: Understanding Why It Works
Delve into the psychology behind community and understand why these strategies are so effective. Discuss how to apply these concepts within your organization, building connections that last.
04: Practical Application
Put your knowledge into action using the customized Fuse roadmap provided to attendees. Jot down innovative ways to infuse community thinking into your brand. Leave with a concrete plan to revolutionize your event strategy.