September 18 | Washington, DC

FUSE 2024

INTENSIVE

Infuse community into your event strategy

Light up your events with fresh perspectives.

September 18, 2024 | National Union Building | Washington, D.C. 

During this highly interactive one-day event, attendees will test-drive approaches for community-building to improve event engagement and cultivate brand loyalty.

What to Expect at the Fuse Intensive

  • Unique Speakers from within the industry as well as dynamic voices from other sectors, all bringing fresh, transformative insights.
  • Interactive Experience designed to engage and educate, ensuring a fun-filled experience that’s anything but ordinary.
  • Collaborative Workshop Environment using the Fuse Blueprint to craft a community-centric action plan that will transform your event strategy.
  • Connect and Grow alongside your peers in a truly collaborative setting. Form meaningful connections and become part of a community taking their event planning to the next level.   

Intensive Agenda | 8:15 a.m. – 3 p.m.

The Fuse Blueprint

Welcome & Setting the Stage

Arrive at the Fuse Intensive with a specific event challenge in mind and dive deep into solving it with the Fuse Blueprint as your custom toolkit and guide. We intentionally designed this unique workbook to meld reflection with action, guiding you through innovative community-building strategies for your brand. With focused questions, key insights, and easy-to-implement tactics, it’s a tangible framework to transform your approach to event planning. By the end of the day, you’ll emerge with a concrete, personalized plan to revolutionize your events and strengthen your organization’s community engagement.

Workshop: Spark Innovation

Harnessing the Power of Community

Andrew Webster, Vice President, Organizational Innovation, ExperiencePoint

Delve into the Fuse Intensive by lighting the creative spark. Community-infused event design can dramatically improve ROI and make events more profitable. Learn how to embrace an innovation mindset to harness that potential for your events – and, more importantly, how to craft a concrete plan to turn ideas into tactics.

You’ll learn: 

  • How to use a “How Might We” framework for creative problem-solving
  • How to give and receive constructive feedback to push ideas to the next level
  • How to pitch ideas to leadership to secure buy-in

Lightning Lesson Case Study: Mt. Joy

How Mt. Joy Built a Community Around Food, Shared Values, and Social Impact

Fanny Krivoy, Founder and Creative Director, Analogous

An event is just one part of a bigger brand ecosystem. In this case study, you’ll learn how to design inclusive brand experiences, from strategy to execution, by studying the success of Mt. Joy. This revolutionary restaurant startup has built a successful engagement strategy from the ground up, both in-person and online, growing a community not only of happy customers but also farmers, suppliers, and local artists.

Beyond the Room: The Four Phases of Community

Design Workshop

Amy Blackman, Thinking Partner, Spiro

After the last few years of quarantine and chaos, today’s audiences are yearning for real, authentic connection. Join Amy Blackman as she teaches a framework for transforming brand experiences into catalysts for thriving communities that sustain themselves far beyond when your event ends – and what dividends both you and your audience can reap as a result.

You’ll learn: 

  • The four phases of community – from mapping to activation and beyond
  • Why community is critical to our wellbeing and ability to thrive
  • How you can respond to audiences’ expectations of brands to foster connection and conversation
  • What you stand to gain from being a community designer (Hint: It includes affinity, ROI and more!)

COMMUNITY ACTIVATION: FACTUALITY

Community in Play: Combating Misinformation through Gamification

Natalie Gillard, Founder & Facilitator, Factuality

Immerse yourself in a journey that explores the powerful intersection of facts, empathy, and action. In this session by Factuality, you’ll step into the shoes of a character whose life experiences differ from your own, offering a fresh perspective on communal challenges.

This interactive simulation is designed to spark critical thinking and self-reflection, leading participants to a deeper understanding of the complex social issues that affect our communities.

Join us for a dynamic mix of facilitated dialogue, a fast-paced educational crash course, and an engaging hands-on experience. Here, you’ll uncover the power of experiential learning to transform perspectives and foster a more informed, connected community.

How will the facts impact your character?

How will the facts impact YOU?

Lunch: Building Bonds over Bites

Lightning Lesson Case Study: HLTH

From Launch Event to Year-Round Engagement, Talking Community to Drive Innovation

Nancy Mastroianni, Head of Growth, HLTH

HLTH has built a dynamic community of healthcare professionals who convene for global events, inspirational content, an online platform, and impact-driven initiatives. HLTH Head of Growth Nancy Mastroianni shares her perspective on community. At the end of this session, you’ll understand how to fully embrace the concept to grow your brand.

    Fuse Forward: The Science of Connection

    Applying Lessons in Social Neuroscience to Community Building

    Emma Sarro, PhD; Senior Director of Research, NeuroLeadership Institute

    Building community is not just an art – it’s also a science. Fortunately, humans are wired to find social connection, which means that people come to events primed to engage in community and build a sense of relatedness. Event managers can harness this innate desire to create environments that foster those essential connections.   

    The NeuroLeadership Institute transforms organizations by bringing a concrete, science-based approach to growing those skills that optimize the ways in which we work together. Their Senior Director of Research, Dr. Emma Sarro, will bring the science to life by revealing just how critical our sense of community is for our brain’s health, and why we should prioritize getting together in person. She’ll show us that it’s more than just getting everyone in the same room. By leveraging our understanding of the brain, she’ll reveal the best brain-based ways to design an event that builds the strongest sense of community.

      Solutions Lab: Building Sustainable Communities Through Events

      Shakira Johnson, Founder & Chief Impact Officer, Maple & Monroe

      What brings people together around a common cause? Find out in this dynamic workshop led by Shakira M. Johnson from Maple & Monroe, a global social impact think and do tank. Participants will discover how to foster deep community engagement and loyalty by integrating social impact and sustainability into event planning. This session will guide attendees through innovative strategies that not only meet environmental, social, and governance (ESG) goals but also create immersive, impactful event experiences. After a brief overview, participants will have the opportunity to workshop their individual goals and then regroup for a debrief and Q&A.

        Key Takeaways & Community Support

        Speakers

        Andrew Webster

        ANDREW WEBSTER
        Vice President, Organizational Innovation, ExperiencePoint

        Amy Blackman

        AMY BLACKMAN
        Thinking Partner, Spiro

        Jamie Coleman

        SHAKIRA JOHNSON
        Founder & Chief Impact Officer,
        Maple & Monroe

        Fanny Krivoy

        FANNY KRIVOY
        Founder and Creative Director, Analogous

        Nancy Mastroianni

        NANCY MASTROIANNI
        Head of Growth, HLTH

        Dr. Emma Sarro

        EMMA SARRO, PHD
        Senior Director of Research, NeuroLeadership Institute

        Save Your Seat

         

        Each session is crafted not just to inspire, but to provide actionable strategies. This is your chance to be at the forefront of event innovation! Don’t miss out on this opportunity to transform your approach to event organizing and community building.

         

         

        Register

        Sponsors

        Andrew Webster
        Amy Blackman
        Jamie Coleman
        Andrew Webster
        Amy Blackman
        Jamie Coleman
        Jamie Coleman
        Jamie Coleman

        Ignite Our Community

         

        Use the Fuse Intensive social toolkit here to share your take on the future of event design and brand loyalty.

         

        For more information about sponsoring the Fuse Intensive, email Darryl Gale at [email protected]. #infusingcommunity

        Community-infused events lead to greater brand loyalty and long-term profitability. The Intensive will follow this basic format.

        Community-infused events lead to greater brand loyalty and long-term profitability. The Intensive will follow this basic format.

        !

        01: Community-Centric Design

        Uncover strategies to create immersive, inclusive, and engaging experiences. Hear firsthand case studies and discover invaluable lessons learned directly from industry experts.

        02: Activation / Experience

        Move from theory to practice. Get hands-on with a collaborative activity that illustrates the concept.

        01: Community-Centric Design

        Uncover strategies to create immersive, inclusive, and engaging experiences. Hear firsthand case studies and discover invaluable lessons learned directly from industry experts.

        02: Activation / Experience

        Move from theory to practice. Get hands-on with a collaborative activity that illustrates the concept.

        01: Community-Centric Design

        Uncover strategies to create immersive, inclusive, and engaging experiences. Hear firsthand case studies and discover invaluable lessons learned directly from industry experts.

        02: Activation / Experience

        Move from theory to practice. Get hands-on with a collaborative activity that illustrates the concept.

        !

        03: Understanding Why It Works

        Delve into the psychology behind community and understand why these strategies are so effective. Discuss how to apply these concepts within your organization, building connections that last.

        04: Practical Application

        Put your knowledge into action using the customized Fuse roadmap provided to attendees. Jot down innovative ways to infuse community thinking into your brand. Leave with a concrete plan to revolutionize your event strategy.

        03: Understanding Why It Works

        Delve into the psychology behind community and understand why these strategies are so effective. Discuss how to apply these concepts within your organization, building connections that last.

        04: Practical Application

        Put your knowledge into action using the customized Fuse roadmap provided to attendees. Jot down innovative ways to infuse community thinking into your brand. Leave with a concrete plan to revolutionize your event strategy.

        03: Understanding Why It Works

        Delve into the psychology behind community and understand why these strategies are so effective. Discuss how to apply these concepts within your organization, building connections that last.

        04: Practical Application

        Put your knowledge into action using the customized Fuse roadmap provided to attendees. Jot down innovative ways to infuse community thinking into your brand. Leave with a concrete plan to revolutionize your event strategy.

        Why Attend?

        Events have the power to impart deeply meaningful experiences to attendees. But the real magic happens when event organizers help participants engage not just with the event brand, but with each other. This doesn’t happen by accident. Building meaningful connections and sustained, long-term value around events requires careful planning, empathetic understanding, and creative insights. It’s a combination of logistics, emotions, data-driven decisions, and inspirational sparks. Creating that kind of experience is one part science and one part art – and now you can learn how to create it at your own events.

        Creativity

        Meet some of the brightest thinkers in events.

        Case Studies

        Tap into success stories and lessons learned.

        Immersion

        Learn by doing – not by sitting in a chair all day.

        Inspiration

        Takeaways to transform your next event.

        Creativity

        Meet some of the brightest thinkers in events.

        Case Studies

        Tap into success stories and lessons learned.

        Immersion

        Learn by doing – not by sitting in a chair all day.

        Inspiration

        Takeaways to transform your next event.

        Creativity

        Meet some of the brightest thinkers in events.

        Case Studies

        Tap into success stories and lessons learned.

        Immersion

        Learn by doing – not by sitting in a chair all day.

        Inspiration

        Takeaways to transform your next event.