Hot Takes

Articles and interviews designed to inform, inspire, and ignite your passion for community-focused event planning.

Community Conversation: Claude Molinari

Community Conversation: Claude Molinari

Visit Detroit: Combining Brand with the Destination Experience​Detroit has seen a remarkable transformation over the past decade, with tens of billions of dollars of investment, a dramatic drop in crime, and the development of an incredible startup ecosystem. In this...

How Intentionality Drives Community at TED

How Intentionality Drives Community at TED

How Intentionality Drives Community at TED ​Fuse founder Jennifer Collins sat down with Monique Ruff-Bell, TED's Chief Program and Strategy Officer, to dive deep into how TED cultivates a community where curiosity and lifelong learning thrive beyond the typical B2B...

Foundations

The basics to help you start infusing community-driven principles into event design and marketing.

Is Anybody Listening? Designing Events that Foster Active Learning

Is Anybody Listening? Designing Events that Foster Active Learning

Is Anybody Listening? Designing Events that Foster Active Learning ​We’re all guilty of occasionally zoning out. Consider the last time you attended a packed conference session where you were not truly present in the room. Perhaps you were distracted by worries about other priorities or furtively glancing at incoming messages on your phone....

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The Power of Micro Events

The Power of Micro Events

The Power of Micro EventsMerriam-Webster defines an event as “a noteworthy happening.” If we take this at face value, this means that the premise of an event is to make an impact on participants. Whether the purpose is to change people’s perceptions, share best practices or products, or simply to strengthen relationships, events have a tangible...

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Top 7 Tips for Infusing Community Into Your Events

Top 7 Tips for Infusing Community Into Your Events

Top 7 Tips for Infusing Community Into Your Events By Mel Bearnes Events have an unparalleled ability to help people build meaningful relationships within a compressed amount of time. When you hit the mark, guests keep coming back year after year to reinforce those connections. While there’s no one-size-fits-all formula to event design, there are...

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Fuse Forward

Actionable advice delivered through “how to” video interviews and articles with event and community professionals.

Community Catalysts

A Q&A-style deep dive into the minds of industry leaders, including event directors, CMOs and subject matter experts.

Explore cutting-edge strategies from industry leaders with our “Sparking Change” white paper. This in-depth analysis offers insights into the evolving role of community in event marketing, featuring a collection of perspectives and innovative approaches that are reshaping our industry.

Embracing Individualism to Build Inclusive Spaces

Embracing Individualism to Build Inclusive Spaces

Embracing Individualism to Build Inclusive SpacesTresa Chambers is a nonconformist, published writer, marketer, and inventor whose 30-year career has focused on helping people and brands launch their ideas into businesses and accomplish their goals. A first-generation...

Personal Reflections

First-hand perspectives from our team and other industry professionals, sharing insights on the event industry’s pulse..

Events in Transition: Adapting to Regionalism, Data-Driven Trends, and More

Events in Transition: Adapting to Regionalism, Data-Driven Trends, and More

As we navigate the changing tides of in-person events coming out of the heart of the pandemic, several key trends are emerging that reshape how events are planned and marketed. From environmental considerations to regionalism and the power of data-driven insights, the business intelligence of events is top of mind now more than ever.

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A Community Mindset: Shifting Your Perspective from Me to Us

A Community Mindset: Shifting Your Perspective from Me to Us

With the bar for attendee expectations reaching new heights, it’s time for event organizers to shift our perspective. What if, instead of showing audiences simply “what’s in it for me,” we asked how events can be catalysts for creating lasting community? Here are three easy ways to shift your perspective toward a community mindset and drive value beyond the event walls.

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