Hot Takes

Articles and interviews designed to inform, inspire, and ignite your passion for community-focused event planning.

Foundations

The basics to help you start infusing community-driven principles into event design and marketing.

The Business Case for Community Thinking

The Business Case for Community Thinking

The Business Case for Community ThinkingBy Catherine Dorrough Historically, event planners have focused most of their attention on delivering flawless onsite experiences, leaving no detail unaccounted for. While pulling off a complex event is no small feat, the strategies that underpin events are evolving, and the definition of “success” is...

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Fuse Forward

Actionable advice delivered through “how to” video interviews and articles with event and community professionals.

How CVBs Build Community

How CVBs Build Community

Discover how VISIT Milwaukee champions community-building, partnering with event planners to showcase local, unforgettable experiences.

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Community Catalysts

A Q&A-style deep dive into the minds of industry leaders, including event directors, CMOs and subject matter experts.

Explore cutting-edge strategies from industry leaders with our “Sparking Change” white paper. This in-depth analysis offers insights into the evolving role of community in event marketing, featuring a collection of perspectives and innovative approaches that are reshaping our industry.

Personal Reflections

First-hand perspectives from our team and other industry professionals, sharing insights on the event industry’s pulse..

Community in the Classroom: 6 Ways to Help Learners Connect at Conferences

Community in the Classroom: 6 Ways to Help Learners Connect at Conferences

Community in the Classroom: 6 Ways to Help Learners Connect at ConferencesBy Catherine Dorrough Every time I step into a store and see the back-to-school supplies displayed front and center, I’m hit with a wave of nostalgia. I can practically smell the fresh No. 2 pencils sitting in their neat little arrays between the neon Post-Its and the fat...

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AI as a Brainstorming Buddy

AI as a Brainstorming Buddy

AI as a Brainstorming BuddyLike many teams, we at Fuse have had several internal conversations about the role of AI in our work. (We’ve also asked experts like EideCom’s Brandt Krueger for their take.)   We’ve asked ourselves and each other: Should we embrace AI? Be wary of it? What potential benefits or pitfalls might we discover as we explore...

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Hybrid Is Dead / Long Live Hybrid

Hybrid Is Dead / Long Live Hybrid By Catherine Dorrough For a time in 2021, it seemed like hybrid events were finally ready to have their moment. Pre-pandemic, the conference organizers I worked with regarded hybrid elements as “nice-to-haves,” but certainly not “must-haves.” The moment the purse strings tightened during the planning phase (and...

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