Industry Insights
Articles and interviews designed to inform, inspire, and ignite your passion for community-focused event planning.
The Power of Micro Events
The Power of Micro EventsMerriam-Webster defines an event as “a noteworthy happening.” If we take this at face value, this means that the premise of an event is to make an impact on participants. Whether the purpose is to change people’s perceptions, share best...
Top 7 Tips for Infusing Community Into Your Events
Top 7 Tips for Infusing Community Into Your Events By Mel Bearnes Events have an unparalleled ability to help people build meaningful relationships within a compressed amount of time. When you hit the mark, guests keep coming back year after year to reinforce those...
Lighting the Creative Spark to Kickstart Projects
As a Fuse Community Champion and one of the all-around most creative people we know, we tapped Liz Lathan to share her top 7 LinkedIn posts for getting out of your creative rut and planning your 2024 events with energy and enthusiasm.
What’s in Store for 2024? Captivating Attendees – Not Holding them Captive
Our team reflected on key findings from reports by American Express, CEIR, Freeman, Skift, and others to analyze the trends and direction of the industry and the challenges and opportunities that lie ahead.
Foundations
The basics to help you start infusing community-driven principles into event design and marketing.
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Fuse Forward
Actionable advice delivered through “how to” video interviews and articles with event and community professionals.
Crafting a Comprehensive Graphic Design Plan for Knockout Events
Let’s dive into the secret sauce for creating event themes that pop, sizzle, and sparkle, engaging your attendees and leaving your boss handing out high-fives like candy on Halloween.
Sparking Change: Community-Driven Strategies from Leading Event Marketers
Download this resource to learn more.
The Neuroscience of Human Connection
Fuse talked with Matt Johnson PhD, neuroscientist and author of “Branding that Means Business.” Learn more.
Community Catalysts
A Q&A-style deep dive into the minds of industry leaders, including event directors, CMOs and subject matter experts.
Explore cutting-edge strategies from industry leaders with our “Sparking Change” white paper. This in-depth analysis offers insights into the evolving role of community in event marketing, featuring a collection of perspectives and innovative approaches that are reshaping our industry.
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Personal Reflections
First-hand perspectives from our team and other industry professionals, sharing insights on the event industry’s pulse..
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