The Power of Micro Events

The Power of Micro Events

The Power of Micro Events Merriam-Webster defines an event as “a noteworthy happening.” If we take this at face value, this means that the premise of an event is to make an impact on participants. Whether the purpose is to change people’s perceptions, share best...
The Business Case for Community Thinking

The Business Case for Community Thinking

The Business Case for Community Thinking By Catherine Dorrough Historically, event planners have focused most of their attention on delivering flawless onsite experiences, leaving no detail unaccounted for. While pulling off a complex event is no small feat, the...