Hot Takes
Articles and interviews designed to inform, inspire, and ignite your passion for community-focused event planning.
How CVBs Build Community
Discover how VISIT Milwaukee champions community-building, partnering with event planners to showcase local, unforgettable experiences.
Propelling Healthcare Innovation through Community Collaboration
A conversation with Komita Primalani-Nanan, Director of Event Marketing, Surescripts.
Beyond The Room – The Four Phases of Community
Learn how event planners can create transformative experiences that foster vibrant communities that remain connected, engaged, and actively participating together long after the event has ended.
Applying Lessons in Social Neuroscience to Community Building
Emma Sarro, PhD, is the Senior Director of Research at the NeuroLeadership Institute. We asked her “How can infusing community create more memorable, valuable events?”
Foundations
The basics to help you start infusing community-driven principles into event design and marketing.
Is Anybody Listening? Designing Events that Foster Active Learning
Is Anybody Listening? Designing Events that Foster Active Learning We’re all guilty of occasionally zoning out. Consider the last time you attended a packed conference session where you were not truly present in the room. Perhaps you were distracted by worries about other priorities or furtively glancing at incoming messages on your phone....
The Power of Micro Events
The Power of Micro EventsMerriam-Webster defines an event as “a noteworthy happening.” If we take this at face value, this means that the premise of an event is to make an impact on participants. Whether the purpose is to change people’s perceptions, share best practices or products, or simply to strengthen relationships, events have a tangible...
Top 7 Tips for Infusing Community Into Your Events
Top 7 Tips for Infusing Community Into Your Events By Mel Bearnes Events have an unparalleled ability to help people build meaningful relationships within a compressed amount of time. When you hit the mark, guests keep coming back year after year to reinforce those connections. While there’s no one-size-fits-all formula to event design, there are...
Fuse Forward
Actionable advice delivered through “how to” video interviews and articles with event and community professionals.
How CVBs Build Community
Discover how VISIT Milwaukee champions community-building, partnering with event planners to showcase local, unforgettable experiences.
Beyond The Room – The Four Phases of Community
Learn how event planners can create transformative experiences that foster vibrant communities that remain connected, engaged, and actively participating together long after the event has ended.
Applying Lessons in Social Neuroscience to Community Building
Emma Sarro, PhD, is the Senior Director of Research at the NeuroLeadership Institute. We asked her “How can infusing community create more memorable, valuable events?”
Community Catalysts
A Q&A-style deep dive into the minds of industry leaders, including event directors, CMOs and subject matter experts.
Explore cutting-edge strategies from industry leaders with our “Sparking Change” white paper. This in-depth analysis offers insights into the evolving role of community in event marketing, featuring a collection of perspectives and innovative approaches that are reshaping our industry.
Propelling Healthcare Innovation through Community Collaboration
A conversation with Komita Primalani-Nanan, Director of Event Marketing, Surescripts.
Fashion Industry Insider: How to Become a Community-Centric Powerhouse
Fashion Industry Insider: How to Become a Community-Centric Powerhouse Visionary leader Courtney Harold is Head of Business Development for Tarsus/Informa’s OFFPRICE, an apparel sourcing brand with trade shows in Las Vegas and Orlando. During her 20-year career,...
Lean Into Credibility: Connect with your Audience by Remaining True to your Brand’s Authentic Core
Lean Into Credibility: Connect with your Audience by Remaining True to your Brand’s Authentic CoreAs vice president of marketing and communications for the American Pet Products Association (APPA), Diane Tiberio oversees the development and execution of marketing and...
Embracing Individualism to Build Inclusive Spaces
Embracing Individualism to Build Inclusive SpacesTresa Chambers is a nonconformist, published writer, marketer, and inventor whose 30-year career has focused on helping people and brands launch their ideas into businesses and accomplish their goals. A first-generation...
The Perfect Blend: How Questex Combines Events and Media to Drive Engagement
The Perfect Blend: How Questex Combines Events and Media to Drive EngagementKate is the chief marketing officer at Questex, an independent event organizer focused on the experience economy. As CMO, Kate runs the Center of Excellence, including customer experience,...
Personal Reflections
First-hand perspectives from our team and other industry professionals, sharing insights on the event industry’s pulse..
What’s in Store for 2024? Captivating Attendees – Not Holding them Captive
Our team reflected on key findings from reports by American Express, CEIR, Freeman, Skift, and others to analyze the trends and direction of the industry and the challenges and opportunities that lie ahead.
Events in Transition: Adapting to Regionalism, Data-Driven Trends, and More
As we navigate the changing tides of in-person events coming out of the heart of the pandemic, several key trends are emerging that reshape how events are planned and marketed. From environmental considerations to regionalism and the power of data-driven insights, the business intelligence of events is top of mind now more than ever.
A Community Mindset: Shifting Your Perspective from Me to Us
With the bar for attendee expectations reaching new heights, it’s time for event organizers to shift our perspective. What if, instead of showing audiences simply “what’s in it for me,” we asked how events can be catalysts for creating lasting community? Here are three easy ways to shift your perspective toward a community mindset and drive value beyond the event walls.