Hot Takes
Articles and interviews designed to inform, inspire, and ignite your passion for community-focused event planning.
Planning for Both Neurotypical and Neurodiverse Attendees
As an event organizer, there are several things you can do to support neurodiverse attendees. Learn more.
Designing Events for Community: Lessons from IMEX America 2023
When planning your next event, consider these tips inspired by our experience at IMEX America 2023. Learn more.
Events in Transition: Adapting to Regionalism, Data-Driven Trends, and More
As we navigate the changing tides of in-person events coming out of the heart of the pandemic, several key trends are emerging that reshape how events are planned and marketed. From environmental considerations to regionalism and the power of data-driven insights, the business intelligence of events is top of mind now more than ever.
A Community Mindset: Shifting Your Perspective from Me to Us
With the bar for attendee expectations reaching new heights, it’s time for event organizers to shift our perspective. What if, instead of showing audiences simply “what’s in it for me,” we asked how events can be catalysts for creating lasting community? Here are three easy ways to shift your perspective toward a community mindset and drive value beyond the event walls.
Foundations
The basics to help you start infusing community-driven principles into event design and marketing.
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Fuse Forward
Actionable advice delivered through “how to” video interviews and articles with event and community professionals.
How to Navigate Google’s New GA4
How to Navigate Google’s New GA4Google is pretty much...
5 Questions on Deploying AI When Producing Events with Brandt Krueger, Senior Production Manager, EideCom
5 Questions on Deploying AI When Producing Events with...
Community Catalysts
A Q&A-style deep dive into the minds of industry leaders, including event directors, CMOs and subject matter experts.
Explore cutting-edge strategies from industry leaders with our “Sparking Change” white paper. This in-depth analysis offers insights into the evolving role of community in event marketing, featuring a collection of perspectives and innovative approaches that are reshaping our industry.
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Personal Reflections
First-hand perspectives from our team and other industry professionals, sharing insights on the event industry’s pulse..
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