Hot Takes

Articles and interviews designed to inform, inspire, and ignite your passion for community-focused event planning.

A Community Mindset: Shifting Your Perspective from Me to Us

A Community Mindset: Shifting Your Perspective from Me to Us

With the bar for attendee expectations reaching new heights, it’s time for event organizers to shift our perspective. What if, instead of showing audiences simply “what’s in it for me,” we asked how events can be catalysts for creating lasting community? Here are three easy ways to shift your perspective toward a community mindset and drive value beyond the event walls.

Foundations

The basics to help you start infusing community-driven principles into event design and marketing.

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Fuse Forward

Actionable advice delivered through “how to” video interviews and articles with event and community professionals.

Community Catalysts

A Q&A-style deep dive into the minds of industry leaders, including event directors, CMOs and subject matter experts.

Explore cutting-edge strategies from industry leaders with our “Sparking Change” white paper. This in-depth analysis offers insights into the evolving role of community in event marketing, featuring a collection of perspectives and innovative approaches that are reshaping our industry.

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Personal Reflections

First-hand perspectives from our team and other industry professionals, sharing insights on the event industry’s pulse..

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