Industry Insights

Articles and interviews designed to inform, inspire, and ignite your passion for community-focused event planning.

Looking Ahead at 2025 – Trends and Opportunities

Looking Ahead at 2025 – Trends and Opportunities

Looking Ahead at 2025 – Trends and OpportunitiesExhibitors, event professionals, and attendees all agree - 2024 was a good vintage! Now, let’s look ahead at some trends that will be front and center in the year ahead. The New Kids on the Block Gen Z has arrived in...

Community Conversation: Claude Molinari

Community Conversation: Claude Molinari

Visit Detroit: Combining Brand with the Destination Experience​Detroit has seen a remarkable transformation over the past decade, with tens of billions of dollars of investment, a dramatic drop in crime, and the development of an incredible startup ecosystem. In this...

Foundations

The basics to help you start infusing community-driven principles into event design and marketing.

The Business Case for Community Thinking

The Business Case for Community Thinking

The Business Case for Community ThinkingBy Catherine Dorrough Historically, event planners have focused most of their attention on delivering flawless onsite experiences, leaving no detail unaccounted for. While pulling off a complex event is no small feat, the strategies that underpin events are evolving, and the definition of “success” is...

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Fuse Forward

Actionable advice delivered through “how to” video interviews and articles with event and community professionals.

How CVBs Build Community

How CVBs Build Community

Discover how VISIT Milwaukee champions community-building, partnering with event planners to showcase local, unforgettable experiences.

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Community Catalysts

A Q&A-style deep dive into the minds of industry leaders, including event directors, CMOs and subject matter experts.

Explore cutting-edge strategies from industry leaders with our “Sparking Change” white paper. This in-depth analysis offers insights into the evolving role of community in event marketing, featuring a collection of perspectives and innovative approaches that are reshaping our industry.

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Personal Reflections

First-hand perspectives from our team and other industry professionals, sharing insights on the event industry’s pulse..

Architects of Choice

Architects of Choice

Architects of ChoiceBy Jennifer D. Collins, Founder, Fuse Editor's Note: This is the first post in what will become an ongoing series of personal reflections on the intersection of events and community. We'll add a new post every month, so check back soon for the next one! From a very young age, we have an inherent need to feel like we fit in....

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