Kelsie McKenzie, Author at Fuse

The Perfect Blend: How Questex Combines Events and Media to Drive Engagement

by Kelsie McKenzie | Aug 2, 2023 | Community Catalyst

The Perfect Blend: How Questex Combines Events and Media to Drive Engagement Kate is the chief marketing officer at Questex, an independent event organizer focused on the experience economy. As CMO, Kate runs the Center of Excellence, including customer experience,...

Circles of Influence: How mdg Infuses Human Connection into the Company Mission

by Kelsie McKenzie | Jul 28, 2023 | Community Catalyst

Circles of Influence: How mdg Infuses Human Connection into the Company Mission With 18 years of event marketing experience, a Master of Science in Business Administration, and an uncanny ability to switch from left-brain to right-brain thinking (and back again), mdg...

Sit, Stay, Collaborate: How Community Fuels Marketing at Royal Canin

by Kelsie McKenzie | Jul 7, 2023 | Community Catalyst

Sit, Stay, Collaborate: How Community Fuels Marketing at Royal Canin A conversation with Racquel White, VP, Corporate Affairs – Royal Canin North America (Mars, Inc.) Fuse: As a VP of Corporate Affairs, how do you view the role of community building in your...

AI as a Brainstorming Buddy

by Kelsie McKenzie | Jun 27, 2023 | Personal Reflection

AI as a Brainstorming Buddy Like many teams, we at Fuse have had several internal conversations about the role of AI in our work. (We’ve also asked experts like EideCom’s Brandt Krueger for their take.) We’ve asked ourselves and each other: Should we embrace AI? Be...

5 Questions on Deploying AI When Producing Events with Brandt Krueger, Senior Production Manager, EideCom

by Kelsie McKenzie | Jun 16, 2023 | Fuse Forward

5 Questions on Deploying AI When Producing Events with Brandt Krueger, Senior Production Manager, EideCom https://fuse-events.com/wp-content/uploads/2023/07/Fuse-Forward-Brandt.m4a Brandt Krueger is the Senior Production Manager at EideCom and the Event Technology...