Industry Insights
Articles and interviews designed to inform, inspire, and ignite your passion for community-focused event planning.
How to Achieve Annual Meeting Success: Creating & Executing a Winning Playbook
How to Achieve Annual Meeting Success: Creating & Executing a Winning Playbook The big game, a national spectacle, draws the largest television audience of any event of the year. Two teams battle for the title of football's best. Some tune in for the game, others for...
Looking Ahead at 2025 – Trends and Opportunities
Looking Ahead at 2025 – Trends and OpportunitiesExhibitors, event professionals, and attendees all agree - 2024 was a good vintage! Now, let’s look ahead at some trends that will be front and center in the year ahead. The New Kids on the Block Gen Z has arrived in...
Fuse Intensive – A New and Bold Approach to Building Community
Fuse Intensive – A New and Bold Approach to Building Community On September 18th, the first-ever JDC Events Fuse Intensive brought together an array of unique speakers who facilitated highly interactive experiences in a collaborative, workshop-style micro-event, where...
Community Conversation: Claude Molinari
Visit Detroit: Combining Brand with the Destination ExperienceDetroit has seen a remarkable transformation over the past decade, with tens of billions of dollars of investment, a dramatic drop in crime, and the development of an incredible startup ecosystem. In this...
Foundations
The basics to help you start infusing community-driven principles into event design and marketing.
Top 7 Tips for Infusing Community Into Your Events
Top 7 Tips for Infusing Community Into Your Events By Mel Bearnes Events have an unparalleled ability to help people build meaningful relationships within a compressed amount of time. When you hit the mark, guests keep coming back year after year to reinforce those connections. While there’s no one-size-fits-all formula to event design, there are...
Air Force Conference Champions DEIA Strategies that Span ‘The Vast Expanse of Air and Space’
At its recent Diversity, Equity, Inclusion, and Accessibility conference, the Department of the Air Force tackled the concept of “community” on an entirely different scale.
Designing Events for Community: Lessons from IMEX America 2023
When planning your next event, consider these tips inspired by our experience at IMEX America 2023. Learn more.
Fuse Forward
Actionable advice delivered through “how to” video interviews and articles with event and community professionals.
Community Conversation: Claude Molinari
Visit Detroit: Combining Brand with the Destination...
The Evolution of Community Engagement at Heart Rhythm Society
The Evolution of Community Engagement at Heart Rhythm...
How Intentionality Drives Community at TED
How Intentionality Drives Community at TED Fuse founder...
Community Catalysts
A Q&A-style deep dive into the minds of industry leaders, including event directors, CMOs and subject matter experts.
Explore cutting-edge strategies from industry leaders with our “Sparking Change” white paper. This in-depth analysis offers insights into the evolving role of community in event marketing, featuring a collection of perspectives and innovative approaches that are reshaping our industry.
Embracing Individualism to Build Inclusive Spaces
Embracing Individualism to Build Inclusive SpacesTresa Chambers is a nonconformist, published writer, marketer, and inventor whose 30-year career has focused on helping people and brands launch their ideas into businesses and accomplish their goals. A first-generation...
The Perfect Blend: How Questex Combines Events and Media to Drive Engagement
The Perfect Blend: How Questex Combines Events and Media to Drive EngagementKate is the chief marketing officer at Questex, an independent event organizer focused on the experience economy. As CMO, Kate runs the Center of Excellence, including customer experience,...
Circles of Influence: How mdg Infuses Human Connection into the Company Mission
Circles of Influence: How mdg Infuses Human Connection into the Company MissionWith 18 years of event marketing experience, a Master of Science in Business Administration, and an uncanny ability to switch from left-brain to right-brain thinking (and back again), mdg...
Sit, Stay, Collaborate: How Community Fuels Marketing at Royal Canin
Sit, Stay, Collaborate: How Community Fuels Marketing at Royal Canin A conversation with Racquel White, VP, Corporate Affairs – Royal Canin North America (Mars, Inc.) Fuse: As a VP of Corporate Affairs, how do you view the role of community building in your...
4 Questions on the Future of Community with Liz Irving, CMO, Clarion Events Inc. – North America
4 Questions on the Future of Community with Liz Irving, CMO, Clarion Events Inc. – North AmericaWelcome to Community Catalysts, a new Q&A series where we interview CMOs and other events industry leaders to find out how they incorporate the concept of community...
Personal Reflections
First-hand perspectives from our team and other industry professionals, sharing insights on the event industry’s pulse..
Community in the Classroom: 6 Ways to Help Learners Connect at Conferences
Community in the Classroom: 6 Ways to Help Learners Connect at ConferencesBy Catherine Dorrough Every time I step into a store and see the back-to-school supplies displayed front and center, I’m hit with a wave of nostalgia. I can practically smell the fresh No. 2 pencils sitting in their neat little arrays between the neon Post-Its and the fat...
AI as a Brainstorming Buddy
AI as a Brainstorming BuddyLike many teams, we at Fuse have had several internal conversations about the role of AI in our work. (We’ve also asked experts like EideCom’s Brandt Krueger for their take.) We’ve asked ourselves and each other: Should we embrace AI? Be wary of it? What potential benefits or pitfalls might we discover as we explore...
Hybrid Is Dead / Long Live Hybrid
Hybrid Is Dead / Long Live Hybrid By Catherine Dorrough For a time in 2021, it seemed like hybrid events were finally ready to have their moment. Pre-pandemic, the conference organizers I worked with regarded hybrid elements as “nice-to-haves,” but certainly not “must-haves.” The moment the purse strings tightened during the planning phase (and...