Hot Takes
Articles and interviews designed to inform, inspire, and ignite your passion for community-focused event planning.
How Moments of Connection are Helping to Redefine the Restaurant Industry
How can infusing community make events more memorable and help them deliver a higher ROI? To answer this question, let’s head to the Pacific Northwest, where restaurant startup Mt. Joy is making a splash with its community-infused ethos.
Is Anybody Listening? Designing Events that Foster Active Learning
Is Anybody Listening? Designing Events that Foster Active Learning We’re all guilty of occasionally zoning out. Consider the last time you attended a packed conference session where you were not truly present in the room. Perhaps you were distracted by worries about...
The Power of Micro Events
The Power of Micro EventsMerriam-Webster defines an event as “a noteworthy happening.” If we take this at face value, this means that the premise of an event is to make an impact on participants. Whether the purpose is to change people’s perceptions, share best...
Top 7 Tips for Infusing Community Into Your Events
Top 7 Tips for Infusing Community Into Your Events By Mel Bearnes Events have an unparalleled ability to help people build meaningful relationships within a compressed amount of time. When you hit the mark, guests keep coming back year after year to reinforce those...
Foundations
The basics to help you start infusing community-driven principles into event design and marketing.
Air Force Conference Champions DEIA Strategies that Span ‘The Vast Expanse of Air and Space’
At its recent Diversity, Equity, Inclusion, and Accessibility conference, the Department of the Air Force tackled the concept of “community” on an entirely different scale.
Designing Events for Community: Lessons from IMEX America 2023
When planning your next event, consider these tips inspired by our experience at IMEX America 2023. Learn more.
The Business Case for Community Thinking
The Business Case for Community ThinkingBy Catherine Dorrough Historically, event planners have focused most of their attention on delivering flawless onsite experiences, leaving no detail unaccounted for. While pulling off a complex event is no small feat, the strategies that underpin events are evolving, and the definition of “success” is...
Fuse Forward
Actionable advice delivered through “how to” video interviews and articles with event and community professionals.
How Moments of Connection are Helping to Redefine the Restaurant Industry
How can infusing community make events more memorable and help them deliver a higher ROI? To answer this question, let’s head to the Pacific Northwest, where restaurant startup Mt. Joy is making a splash with its community-infused ethos.
Lighting the Creative Spark to Kickstart Projects
As a Fuse Community Champion and one of the all-around most creative people we know, we tapped Liz Lathan to share her top 7 LinkedIn posts for getting out of your creative rut and planning your 2024 events with energy and enthusiasm.
Looking to the Future of Engagement with IAEE’s President & CEO
Fuse Director Shafer Busch caught up with IAEE’s new President and CEO, Marsha Flanagan, to ask about her plans for the future of this influential industry organization – and to see how community-driven concepts fit into her vision.
Community Catalysts
A Q&A-style deep dive into the minds of industry leaders, including event directors, CMOs and subject matter experts.
Explore cutting-edge strategies from industry leaders with our “Sparking Change” white paper. This in-depth analysis offers insights into the evolving role of community in event marketing, featuring a collection of perspectives and innovative approaches that are reshaping our industry.
Circles of Influence: How mdg Infuses Human Connection into the Company Mission
Circles of Influence: How mdg Infuses Human Connection into the Company MissionWith 18 years of event marketing experience, a Master of Science in Business Administration, and an uncanny ability to switch from left-brain to right-brain thinking (and back again), mdg...
Sit, Stay, Collaborate: How Community Fuels Marketing at Royal Canin
Sit, Stay, Collaborate: How Community Fuels Marketing at Royal Canin A conversation with Racquel White, VP, Corporate Affairs – Royal Canin North America (Mars, Inc.) Fuse: As a VP of Corporate Affairs, how do you view the role of community building in your...
4 Questions on the Future of Community with Liz Irving, CMO, Clarion Events Inc. – North America
4 Questions on the Future of Community with Liz Irving, CMO, Clarion Events Inc. – North AmericaWelcome to Community Catalysts, a new Q&A series where we interview CMOs and other events industry leaders to find out how they incorporate the concept of community...
Personal Reflections
First-hand perspectives from our team and other industry professionals, sharing insights on the event industry’s pulse..
Community in the Classroom: 6 Ways to Help Learners Connect at Conferences
Community in the Classroom: 6 Ways to Help Learners Connect at ConferencesBy Catherine Dorrough Every time I step into a store and see the back-to-school supplies displayed front and center, I’m hit with a wave of nostalgia. I can practically smell the fresh No. 2 pencils sitting in their neat little arrays between the neon Post-Its and the fat...
AI as a Brainstorming Buddy
AI as a Brainstorming BuddyLike many teams, we at Fuse have had several internal conversations about the role of AI in our work. (We’ve also asked experts like EideCom’s Brandt Krueger for their take.) We’ve asked ourselves and each other: Should we embrace AI? Be wary of it? What potential benefits or pitfalls might we discover as we explore...
Hybrid Is Dead / Long Live Hybrid
Hybrid Is Dead / Long Live Hybrid By Catherine Dorrough For a time in 2021, it seemed like hybrid events were finally ready to have their moment. Pre-pandemic, the conference organizers I worked with regarded hybrid elements as “nice-to-haves,” but certainly not “must-haves.” The moment the purse strings tightened during the planning phase (and...